Most businesses enter the digital space with the wrong tool for the real problem. I step in before that: at the structure, the design, the strategy that supports everything. Every detail with intention, every decision with purpose.
Selected work
Brinn
Brand and online store built together: visual identity, art direction and shopping experience designed as one.
Marcelo Thieme
Corporate website focused on authority: clear structure, strong typography and a direct path to contact.
CMFTI Internacional
E-commerce for an international operation, with an organized catalog and navigation designed for conversion.
FIG Studio
The identity of my own studio. The brand practices what it delivers: black, white and precision.
Strategy, design and results
Every service starts with the same question: what needs to happen when your customer arrives?
Landing Pages
One page, one goal. Strategy, copy, design and development planned together to lead the visitor to a single action, with a panel so you can edit the page yourself.
Learn moreCorporate Websites
Websites that build credibility before the first meeting and turn visitors into opportunities, with a panel to update pages, blog and SEO on your own.
Learn moreOnline Stores
Online stores with a clear catalog, a short path to checkout and a focus on conversion. From desire to purchase decision.
Learn moreBranding
Logo, palette, typography and visual language. Every detail designed to convey authority and connect with the right audience.
Learn moreCustom Projects
Scheduling systems, quote pages, portals and integrations. If what you need isn't on the list, tell me. If I'm not the right person, I'll point you to who is.
Chat on WhatsAppNot sure which one fits? Start my project
The path here wasn't linear.
It was better than that.
I started on Photoshop as a kid, with no training and no plan. I worked at a print shop counter, tried running an agency, swore I'd never build websites. I did. I stood out.
FIG Studio was born when I understood that an excellent website with a raw brand wasn't enough. Today I have an ecosystem of businesses under construction and my lifelong dream, of having something physical, is becoming reality.
Everything I've built so far goes into each project. No shortcuts, no superficiality.
How I build
Each project requires a different combination. What doesn't change is the intention behind every choice.
Design & Identity
Web Development
Strategy & Business
Applied AI
What I'm building
I'm not building alone. Each business has partners and teams behind it. My role in each one is different, but the common thread is the same: building with intention.
FIG Studio
ActiveStrategist and creative director
Design and digital strategy agency. 300+ projects delivered for doctors, companies, digital entrepreneurs and online stores that treat digital as a strategic part of their business.
Design and performanceHoo
LaunchingCo-founder and strategist
Web development company focused on delivery speed without compromising quality. For those who need a website live in record time.
Fast websites, no bureaucracyMetrix
ActivePartner
I joined as a partner in an established consultancy to lead positioning strategy, product development and e-commerce implementation.
Performance consultancyElunn Health Hub
Under constructionCo-founder and strategist
More than a coworking space. Elunn is a complete ecosystem for healthcare professionals: physical structure, digital presence, positioning, branding and proprietary technology.
Ecosystem for healthcare professionalsNo one builds anything
on their own.
Over the years I've built a network of partners, specialists and agencies I work with, recommend and get recommended by. Traffic managers, social media, development, strategy and much more.
For partners
If you need design, web development or branding to deliver to your client, I can be the missing piece in your project.
For clients
If you need something beyond my scope, I have the right people to recommend. Traffic, social media, strategy and much more.
Testimonials
What doesn't fit in a post.
For those who want to go beyond the feed. I write about what I learn building businesses, projects and brands. No ready-made recipes.
Entrepreneurship
What I learned delivering 300 projects
Most people think design is about making things look pretty. After 300 projects, I can say for sure: that's the easy part.
Behind the scenes
The day I realized I was following the herd
I had everything the market said I needed. Clients, projects, growing revenue. And yet, something didn't fit.
Entrepreneurship
Building alone is a choice, not a limitation
There's a difference between being alone out of necessity and choosing to operate solo by strategy. I chose it. And it worked.
I reply within 24 business hours, on WhatsApp or through the form.
Have a project in mind?
Every project starts with a conversation. Tell me what you're building, what you need and where you want to go.