(01)

Designer, entrepreneur and strategist. For over 7 years, I've learned how a business works before designing for it.

(Who I am)

Based in Brazil, I work nationwide and have served clients in 5 countries. Every project starts with the real problem, not the trendy tool.

(What I do)

Websites, landing pages, online stores and branding for doctors, companies, digital product creators and businesses that treat digital as a strategic asset.

(My results)

Projects

300+

Countries

5

Revenue generated

$50M+

Years in digital

7+

Start my project

(02)

(Story)

The path to here wasn't linear. It was better than that.

01

Beginning

I started with Photoshop as a kid, making artwork at school. No formal training, no plan. All I had was curiosity and time.

02

Turning point

One day I joined 99designs almost out of curiosity. I earned a few dollars in hours. When I realized I had made triple my monthly salary in reais in a single afternoon, something changed.

03

Attempts

I founded a marketing agency called BUT. I spent years insisting on paths that weren't mine until I understood what truly set me apart.

04

Web

I started building websites, something I had sworn I would never do. I dedicated years to it, took part in major launches, but realized I was following the crowd. I needed something more of my own.

05

FIG Studio

That's when FIG Studio was born. I realized there was no point in building an excellent website if the brand arrived raw, with no identity, no direction. I began working on the foundation before the execution. Design and strategy together, from start to finish.

06

Today

Today I'm building a business ecosystem. And the lifelong dream of having something physical is becoming a reality.

(03)

(Values)

How I think and work

01

Intention in every detail

Nothing exists by chance in my projects. Every design decision, every structural choice, every word has a reason to be there. I work carefully on what matters to deliver quickly on what solves.

02

Real problem before pretty solution

Before opening Figma, I need to understand the business. What the client truly needs isn't always what they ask for. I work to uncover the real problem and solve it with the minimum necessary. No excess, no empty decoration.

03

Design that doesn't shout. But no one forgets.

I have a signature style: clean, elegant, impactful without being extravagant. I don't follow trends just for the sake of it. I build projects with strong visual identity and long shelf life. The goal is to convey authority before a single word is read.

04

Transparency from start to finish

I speak directly about what's possible, what's not, and what it will cost. No exaggerated promises, no hidden limitations. If I can't deliver what you need, I'll tell you before, not after.

05

Partners, not vendors

When a project requires specialists beyond my scope, such as paid traffic, social media, or advanced branding, I work with a trusted network of partners. You don't need to search. I'll recommend who does it well.

(04)

(Tools)

How I build

Every project requires a different combination of tools. What never changes is the intention behind every choice.

Design & Identity

Figma Adobe Illustrator Adobe Photoshop Branding

Web Development

Framer Webflow WordPress Elementor WooCommerce Next.js React Tailwind CSS HTML & CSS

Strategy & Business

Brand strategy Positioning Information architecture

Applied AI

AI in development AI in content creation Process automation Smart workflows

All projects use properly licensed images, videos, icons and tools. No shortcuts.

(05)

(Ecosystem)

I'm not building alone. Each business has partners and teams behind it. My role in each one is different, but the common thread is the same: build with intention.

FIG Studio

Active

Strategist and creative director

Design and digital strategy agency. 300+ projects delivered for doctors, companies, digital product creators and online stores that treat digital as a strategic part of their business.

Design and performance

Hoo

Launching

Co-founder and strategist

Web development company focused on delivery speed without compromising quality. For those who need a website live in record time.

Fast websites, no red tape

Metrix

Active

Partner

I joined as a partner in an already established consultancy to lead positioning strategy, product development, and e-commerce implementation.

Performance consultancy

Elunn Health Hub

In progress

Co-founder and strategist

More than a coworking space. Elunn is a complete ecosystem for healthcare professionals: physical infrastructure, digital presence, positioning, branding, and proprietary technology.

Ecosystem for healthcare professionals

Support

I reply within 24 business hours, on WhatsApp or through the form.

São Paulo, Brazil Chat on WhatsApp

06. Contact

Have a project in mind?

Every project starts with a conversation. Tell me what you're building, what you need, and where you want to go.

Form Fill it out and I'll get in touch

WhatsApp Quick and direct response

Email contato@figueiredoneto.com